The front page says it all:

Larger view:
http://cannellefraiche.bratzheaven.com/photos/frontpage-messageeckertlarge.jpg

You may never look at Mattel the same way again.

Mattel proclaims — no, BOASTS — that their organization consists of the most powerful and intelligent people in the toy industry. Established imitators innovators with trillions of years of experience in creating the greatest toys and consumer products ever manufactured in the entire universe. Narcissists People with skills and talent so beyond immeasurable, that no other human being on planet Earth could ever in his or her entire lifetime attain what they have accomplished.

I would like to take this opportunity right now to acknowledge the following people at Mattel for their outstanding contribution and amazing leadership, in their continued effort to achieve the company's core vision of being the world's premier leader of toy brands today and tomorrow: Robert Eckert the Scumbag; Chuck Scothon the Dumbass; Matthew Broussard the Other Dumbass; Lisa Marie Bongiovanni the Bitch; Richard Dickson the Dickhead; Tim Kilpin the Asshole; John Quinn the Coward; and many other individuals at Mattel, for demonstrating what a bunch of evil fascists they really are.

Of course, let's not forget: Bob the Builder; Barney the Dinosaur; Joe the Plumber; Obama the President; McCain the Senator; Limbaugh the Pig; and the guy responsible for this mess, Carter Bryant the Moron.

In the current ongoing litigation between MGA Entertainment and Mattel over the rights to the Bratz franchise, Judge Stephen Larson of the United States Ninth Circuit Federal Court in Riverside, California ordered MGA Entertainment to forefit all profits from sales of any product carrying the Bratz brand, including Bratz Kidz, Bratz Babyz, and Lil' Bratz. This is an extension from his December 3, 2008 injunction, which barred MGA Entertainment from manufacturing, marketing, and selling Bratz. MGA Entertainment was also ordered to turn over information about its Fall 2009 Bratz line to help Mattel launch its own "Bratz" products/collections for Spring 2010, as well as transfer to Mattel whatever materials or expertise Mattel needs to prepare that line.

I have a sneak-peek of that new "Bratz" product line Mattel will be launching for Spring 2010. The following are photos of the Funky Tweens dolls from Australia. Although they are a blatant knock-off of the Bratz dolls manufactured by MGA Entertainment, these Funky Tweens dolls illustrate what Mattel's version of "Bratz" would look like. Based on these photos, Mattel's "Bratz" dolls would be utterly frightening.

Mattel's "Bratz" dolls:

Brittany:
http://cannellefraiche.bratzheaven.com/photos/mattelbratz-brittany.jpg

Emily:
http://cannellefraiche.bratzheaven.com/photos/mattelbratz-emily.jpg

Madison:
http://cannellefraiche.bratzheaven.com/photos/mattelbratz-madison.jpg

Taylor:
http://cannellefraiche.bratzheaven.com/photos/mattelbratz-taylor.jpg

Lauren:
http://cannellefraiche.bratzheaven.com/photos/mattelbratz-lauren.jpg

This is actually not the first time Mattel had created Bratz. In fact, Mattel had created their own version of Bratz before. Rememebr Flavas? This doll line was introduced in July 2003, to compete against Bratz and to appeal to the same consumer base that Bratz catered to. It was obvious that the same company which introduced Barbie half a century ago was not having a profitable year and tried too hard to capitalize on the success of Bratz, that they had to create something as lame as Flavas. Mattel got everything wrong with Flavas, since the doll line was a completely unreal representation of African-American culture and did not come close to truly and realistically reflecting the urban hip-hop environment it was trying to portray. Even Mr. Isaac Larian, the President and CEO of MGA Entertainment, got in on the act, stating, "The only thing that's missing is a cocaine vial....you think of Mattel, you think of Barbie and you think of sweetness. This is like 'gangster' Barbie, and I think it's going to backfire." Did it ever: The Flavas doll line was a miserable failure for Mattel, and Mattel discontinued Flavas in February 2004.

What makes Mattel truly believe that they can continue the success of the Bratz franchise if it ultimately prevails in its litigation against MGA Entertainment and manufactures their own "Bratz" dolls for consumers to purchase? Would consumers really purchase these new "Bratz" dolls? Would Mattel reclaim all that market share it supposedly lost during the Bratz' peak success from 2003 through 2006? Mattel's "experience" has been limited to one brand: Barbie. The company's devotion to Barbie, as well as the corporate bureaucracy it has instituted to maintain its pursuit of total domination in the toy industry, present a very dire situation for the Bratz franchise. Simply put, there is no chance that Bratz will survive under Mattel's ownership.

Bear in mind that Mattel is the same company that released the Cabbage Patch Snack Time dolls during Christmas 1996. These were dangerously unsafe (albeit God-awful) dolls that "consumed" plastic food when children fed it through the battery-powered mouths of the dolls. In most cases, the dolls consumed not only plastic food, but also human fingers and hair. In January 1997, Mattel was threatened with litigation from the Consumer Products Safety Commission for manufacturing the Cabbage Patch Snack Time dolls, so what did the company do? It refunded each consumer who bought the doll a paltry $40.00. Perhaps Mattel should be threatened again with litigation from the Consumer Products Safety Commission, since Mattel's "Bratz" dolls are akin to infecting children with cancer.

Even though Cabbage Patch Dolls and Bratz dolls do not have anything in common, it does illustrate that Mattel does not come even remotely close to creating "the greatest toys and consumer products ever manufactured in the entire universe." There is only one quality product Mattel is efficient at manufacturing: Lawsuits. This is how Mattel makes their profit. If there are other toy companies in the industry that can manufacture better and more innovative quality products for consumers, Mattel does not invest their time and money developing a better and more competitive product. Instead, Mattel goes right after those toy companies and litigates them into bankruptcy and destruction, so that those companies' products are no longer sold in the marketplace and consumers will have no other choice except to purchase products manufactured by Mattel.

If you purchase any "Bratz" dolls manufactured by Mattel (much less ANYTHING manufactured by Mattel), you are rewarding Mattel for its unethical, immoral, and in many cases ILLEGAL, business practices. I will not do that. I will NEVER do that. I REFUSE to invest a single penny in any of Mattel's "Bratz" dolls or any product manufactured by Mattel. The Bratz franchise belongs to Mr. Isaac Larian and MGA Entertainment.

Furthermore, I want Mattel to fail with their "Bratz" dolls. And not just fail, but fail so spectacularly that their reputation in the toy industry is forever tarnished. There is such a thing as karma. FUCK MATTEL.

— Robyn the Bratz fan.

NOTE: I will admit that the Bratz Kidz, Bratz Babyz, Lil' Bratz, and Bratz Lil' Angelz product lines deserve to be turned over to Mattel. When the Bratz Kidz switched their format from regular clothing to Snap-On clothing and accessories in Spring 2008, the response was devastatingly negative and I completely lost interest in them (not surpsingly, the idea for Snap-On clothing and accessories for the Bratz Kidz came from a product manager who previously worked at Mattel for their Diva Starz line). I do not expect the Bratz Kidz will be returning when the Bratz products and collections for Fall 2009 are released (UPDATE 7/16/2009: The Bratz Kidz are returning for Fall 2009 as "4-Ever Kidz"). As for the Bratz Babyz, Lil' Bratz, and Bratz Lil' Angelz....I have no interest or need for them, and I'm sure a similar sentiment is shared by a fair majority of other Bratz fans, too (the Bratz Babyz were discontinued after 2008).