I Don't Want To Grow Up, I'm A Toys R Us Kid....

More bikes, more trains, more video games, it's the biggest toy store there is! But gee whiz, it looks as if I've grown up to put Toys R Us on my "Do Not Shop" list.
Today, I went to the Toys R Us store in Whitehall, Pennsylvania. It was two months ago that this store had the new Bratz Desert Jewelz collection in stock. I don't really consider Toys R Us the best retailer to visit when it comes to my Bratz shopping adventures. In fact, the only reason why I shop at Toys R Us is for Bratz merchandise — although there have been a few occasions where I've purchased other items from Toys R Us, such as candy and party supplies. And there are those instances when Toys R Us was the first retailer to stock any new Bratz products and collections before others such as Wal-Mart, Target, K-Mart, and KB Toys. For example, I remember in March 2006, Toys R Us was the first (and ONLY) retailer that sold those elusive Bratz Princess Wicked Twiins Ciara and Diona, despite that this Bratz product was in stock for approximately one month before Toys R Us pulled it off store shelves.
Well, less than six weeks after it was in stock, the Toys R Us store in Whitehall, Pennsylvania removed the Bratz Desert Jewelz collection and sent it back to the distribution warehouse where the store obtained the collection from. In fact, this same store removed a number of other Bratz products and collections from its shelves and sent them back (and once Bratz is sent back to the warehouse, there is no possible way to retrieve it again). Whatever Bratz products and collections were in stock at this Toys R Us store, they did not amount to much: Four Bratz Cowgirlz Sasha dolls, three Bratz Passion 4 Fashion Fall 2008 Yasmin dolls, two Bratz World Yasmin/Cloe bedroom playsets, and a partridge in a pear tree. Oh, and there was also one Bratz Limited Edition Collector's Series Porcelain Daphne doll.
Leftovers, all of them dumped in a clearance aisle with a bunch of other forgotten toy lines that consumers did not want to spend their money on.
Many of the Toys R Us stores I visited during my Bratz shopping adventures these past few months used to have Bratz Dance Crewz, Bratz Magic Hair Cut N' Grow, Bratz Cowgirlz, Bratz Pampered Petz, and a few other Bratz products and collections from Spring 2009. They also had some Bratz products and collections from Fall 2008 such as Bratz Girlz Really Rock and Bratz Designed By Fashion & Fragrance.
Now? All those Bratz products and collections are gone, gone, and all gone.
The Bratz sections at these Toys R Us stores were removed and replaced with other fashion doll lines developed and manufactured by other toy companies. At the Toys R Us store in Whitehall, Pennsylvania, the Bratz section moved out and a new tenant moved in: Disney Fairies. Okay, so it's not a fashion doll line like LIV or Moxie Girlz, but I can see how a toy line featuring Tinker Bell and her friends in the magical land of Pixie Hollow is immensely popular with children. Obviously, I do not represent the target audience for Disney Fairies, so that's all I will say about this doll line.
Toys R Us is as fully aware as I was of the ongoing litigation between MGA Entertainment and Mattel over the rights and ownership of the Bratz franchise. This retailer makes buying decisions every quarter, but its buying decisions for Bratz in 2009 seem to have been more influenced by the litigation and not so much on Bratz sales not performing up to expectations. However, after carefully evaluating the litigation, it appears at this point that Toys R Us has decided not to continue ordering any Bratz products and collections for the remainder of 2009, through the Christmas holidays. Of course, this is very subject to change at any time, and stock levels will vary widely at all stores, but whatever Bratz products and collections that are in stock at Toys R Us now will remain in stock for the next few months until it's all depleted and gone.
Yes, that does include the largest Toys R Us store in the world, Toys R Us in Times Square, New York City. Just like the other 600+ Toys R Us stores in the United States, it also is affected by the buying decisions made at the Toys R Us Corporate Headquarters in Wayne, New Jersey.
There may be a million toys at Toys R Us that I can play with, but Bratz will not be one of them after January 21, 2010. If I plan to do any shopping for Bratz, I know that I can count on one less retailer to visit on my shopping adventures.
As for the Bratz Desert Jewelz collection....yes, I do have this collection, and only because my Mom found all the dolls from the collection at a Target store in South Plainfield, New Jersey and shipped them to me via Federal Express — proof that the Bratz products and collections for Fall 2009 were, as I had predicted in late June, hard to find. That was a little more than two months ago, around the same time that Toys R Us was selling Bratz Desert Jewelz. The Target store in South Plainfield has not restocked this collection since, and it has also not restocked any other Bratz products and collections for Fall 2009, much less Spring 2009.
At least I'll continue to shop at Target, but not for Bratz or Moxie Girlz. Some DVD and Blu-Ray movies would be nice. Come to think of it....when will the "Lord Of The Rings" movie trilogy be released on Blu-Ray?
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