Three Bratz Collections, Three Months Remaining....

Related entries:
Fall 2009 Bratz Products And Collections: THE HUNT IS ON! (06.27.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=37

And with three months remaining before the Bratz franchise reaches the end of its glorious eight-year run, these are the final Bratz products and collections that MGA Entertainment has released for Fall 2009:

• Bratz Desert Jewelz: Yasmin, Cloe, Jade, Katia*
• Bratz Iconz: Yasmin, Cloe, Sasha, Jade
• Bratz Passion 4 Fashion: Yasmin, Cloe, Jade

NOTE: I omitted any Bratz Kidz, Bratz Babyz, or Bratz Lil' Angelz products from this list. The Bratz Babyz were discontinued after Fall 2008, and the Bratz Kidz and Bratz Lil' Angelz were renamed to 4-Ever Kidz and 4-Ever Lil' Angelz (since they were no longer to be marketed as a Bratz product).

About that Bratz Passion 4 Fashion collection: This was the collection dubbed Bratz Careerz. I was aware that this collection name was incorrect, but why this ridiculous collection name? Well, when I came across photos of this Bratz collection, there was no collection name mentioned on any on the product packages. All I saw were "Earth Girl Yasmin," "Rodeo Cowgirl Cloe" and "Artist Jade." What do an Earth Girl, a Cowgirl, and an Artist have in common? The best guess that I thought of was that they were future career paths of the characters once they've outgrown their passion for fashion — hence, the collection name.

However, according to MGA Entertainment, this collection is officially known as Bratz Passion 4 Fashion, or Bratz P4F Doll Pack.

Clearly it was not my intention to provide any false or misleading information about this Bratz collection, and I did the best I could in figuring out what the name of this collection was. I work very hard to ensure that any news or information about Bratz is accurate, but there are times when I make mistakes. For that, I sincerely apologize for any misinformation that I have conveyed or any inconvenience I may have caused.

Furthermore, there was to have been a Fall 2009 edition of the Bratz Passion 4 Fashion collection, featuring new characters similar to Spring 2009 with Sabina and Dresden. Unfortunately, such a collection has been pulled from release and forfeit to Mattel. In fact, many of the Bratz products and collections for Fall 2009 were forfeit to Mattel as illustrated in the court order during the litigation, where MGA Entertainment was ordered to turn over information about its Fall 2009 Bratz line to help Mattel develop and manufacture its imposter "Bratz" line for Spring 2010.

And speaking of that impostor "Bratz" line....according to a few unnamed sources, that impostor "Bratz" line may not be called Bratz. Instead, it may be called something else that's based on Bratz and that bears little resemblance to the Bratz dolls developed and manufactured by MGA Entertainment. Of course, nothing has been confirmed at this time, and it is WAY too early to speculate what Mattel plans to do to Bratz after it sabotaged the litigation against MGA Entertainment over the rights and ownership of the Bratz franchise. Either way you look at it, the Bratz dolls we have all loved — and in some cases, hated — for the past eight years are going to be retired at the end of 2009.

I do not anticipate between now and December 31, 2009 (or to a much lesser extent, Janaury 21, 2010) that there will be any Bratz products or collections forthcoming. Whatever Bratz products and collections currently in stock is what's available — and there are certainly not many Bratz products and collections to choose from these days. Retailers such as Target and Wal-Mart have made their buying decisions on Bratz, with many of them shunning Bratz from their stores.

Three Bratz collections, three months remaining. Not since the Bratz 1st Edition dolls from 2001 has there been a product offering as small as this. I'm sure that the many wonderful people at MGA Entertainment are sad and disappointed about what has happened to the Bratz franchise in 2009. It's a tough pill to swallow, but this is the reality with Bratz now. And regardless of the circumstances, it's a reality that I must accept, as I make my transition back to the normal life I had before four girls named Yasmin, Cloe, Sasha, and Jade changed my life in so many unexpected and unprecedented ways.

Despite what it sounds like, I'm not completely in mourning over the demise of Bratz. Actually, far from it: I'm happy that I had an opportunity to experience the joy and excitement of seeing this fashion doll line establish its legacy in the toy industry. I will continue to support the only girls with a passion for fashion long after the Bratz franchise arrives at its conclusion. And I will still travel to locations with my Bratz dolls and capture photos of them, so I can share my photos with everyone. There are plenty of Bratz memories for me to catch up on, even if Bratz itself becomes a distant memory.

* - Not Released in United States