Blame Bratz Heaven....For Success Of The Moxie Girlz?

It's difficult to comprehend how Bratz Heaven has contributed to the surprising success of the Moxie Girlz, the brand new fashion doll line developed and manufactured by MGA Entertainment. Ever since the release of the Moxie Girlz in July 2009, I think there is a logic behind the reasoning of how this fashion doll line has suddenly become very popular with children, as well as doll collectors everywhere.

The logic stems from the previous blog entries I wrote about the Moxie Girlz:

Get Your Moxie On! Introducing....Moxie Girlz (06.15.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=32

Moxie Schmoxie: Moxie Girlz Revealed.... (06.18.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=33

Moxie Girlz: What, Barbie Worry? (07.2.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=39

Moxie Girlz: How Many Licks Does It Take....? (07.16.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=42

These Girlz Got Moxie: I Found The Moxie Girlz At Target! (07.22.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=43

Robyn Barnette: "I Will Not Do A Moxie Girlz Fan Website" (08.4.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=45

In writing those blog entries, I shared my thoughts and opinions about the Moxie Girlz, as well as the reasons why I chose not to support this brand new fashion doll line. I was not in any way discouraging anyone from purchasing any Moxie Girlz merchandise. Consumers of all ages, all genders, all ethnicities, and all backgrounds are free to purchase whatever fashion doll lines satisfy their interests. I have absolutely no control over anyone's shopping preferences except my own.

However, it pains me when people state that they purchased the Moxie Girlz dolls because they were outraged and offended over what I wrote about them on my Bratz Heaven Blog. I understand how people want to strongly defend the Moxie Girlz from all the harsh criticism it generated after it was perceived as a Bratz replacement, that they feel compelled to purchase the dolls and other related products with the Moxie Girlz brand on them. Why should anyone give a damn what I think about the Moxie Girlz? Why should anyone agree with my assessment about the Moxie Girlz as a Bratz replacement that's "doomed to fail" and that would "drive MGA Entertainment out of the fashion doll market"? Citing Bratz Heaven as the reason for purchasing any Moxie Girlz merchandise is really stupid. I've read plenty of negative articles and blogs about the Bratz, but they were not the reason why I traveled 216 miles from home to a Wal-Mart Supercenter in Clearfield, Pennsylvania so I could purchase Bratz Passion 4 Fashion Spring 2009 Sabina and Dresden.

In case you are wondering, yes, I really did travel that long distance to purchase those two very rare and very hard to find Bratz dolls. I know, I'm making it sound like a major achievement, but if you only knew how difficult they were to find. You can thank Target and its Bratz-hating spokesperson Lena Michaud for everything it did in screwing around with Bratz fans who really and truly wanted this collection. Is there anyone at Target Corporation who is elated to see the demise of Bratz more than her?

It's obvious based on the initial product offerings of the Moxie Girlz that MGA Entertainment rushed through development and manufacturing of this fashion doll line, since the company knew it was going to lose the Bratz franchise to Mattel at the end of 2009. This company never really took the time and effort to create a quality doll line — all it was thinking about was creating a Bratz replacement....

Holy crap, is she at it again, that pathetic Bratz fan named Robyn Barnette saying some really awful things about the Moxie Girlz on her Bratz Heaven Blog? She must be really insecure with herself! Well, go to your local Target store and purchase a giant truckload of Moxie Girlz dolls and playsets! Since I chose not to support the Moxie Girlz, I could care less about what happens to this brand new fashion doll line. I mean, ten years down the road when somebody goes to pick up a Moxie Girlz doll, there's going to be another successful fashion doll line developed and manufactured by another toy company, and by then who knows where the Moxie Girlz are going to be....

Oops, she did it again, just like Britney! Now go to your local Wal-Mart Supercenter and purchase more Moxie Girlz merchandise, so you can tell all your friends that, "I bought the Moxie Girlz because Robyn from Bratz Heaven made fun of them on her blog....she's 'jelouse' the Moxie Girlz will be more successful than her slutty Bratz dolls ever were LOL!"

Bottom line: STOP BLAMING BRATZ HEAVEN FOR THE SUCCESS OF THE MOXIE GIRLZ.

In addition, I'm not "gellis," "jellous," or "jelouse," about the Moxie Girlz being more successful than Bratz — that is, if the Moxie Girlz ever establishes the same phenomenal success that Bratz did during its glorious eight-year tenure. Incidentally, the word is spelled j-e-a-l-o-u-s. There's a function in Microsoft Outlook called a spell-checker (known as Spelling & Grammar is you use Microsoft Office 2007). Use it before you start cussing me out in your hate E-Mails to me.

As much as MGA Entertainment denies that the Moxie Girlz is a Bratz replacement, I can see the similarities between the two fashion doll lines. For example, and perhaps one of the most apparent, there's a character in both the Moxie Girlz "core four" and the Bratz "core four" named Sasha. Same skin tone, same hair color, same eye color, same height....as far as I'm concerned, that sounds like a replacement to me. Why couldn't MGA Entertainment choose a different name, such as Tamika? And why are the doll body types for the Moxie Girlz dolls similar to those utilized in a few Bratz products and collections (e.g., Bratz Fashion Pixiez and Bratz Star Singerz, with the wide torsos)? Even the initial product offerings for the Moxie Girlz are similar to Bratz product offerings that were previously released (e.g., Magic Hair). MGA Entertainment can deny the Moxie Girlz as a Bratz replacement for as long as it wants. However, for the 10-year-old little girls that the company is marketing the Moxie Girlz to, they are not stupid enough to notice the similarities between the Moxie Girlz and Bratz.

Not too long ago, I visited a K-Mart store in Whitehall, Pennsylvania. I asked a store manager about a special promotion and sale that K-Mart was having featuring the Moxie Girlz. The promotion was, for every Moxie Girlz doll that was on sale, you get stickers, a pin, and an online access code. When I asked about the special promotion, the manager didn't know what the Moxie Girlz were, until she realized what I was talking about. "Oh, I know what that is," she informed me. "It's the new doll line that's replacing Bratz."

Gee, doesn't that sound familiar! And I thought I was the only one. Interestingly, I found a new Moxie Girlz collection in stock at that K-Mart store in Whitehall, Pennsylvania: Moxie Girlz Holiday. Each character in the Moxie Girlz Holiday collection was celebrating the Christmas holidays by wearing a festive Angel, Santa, or Elf fashion outfit. The fashions on the Moxie Girlz Holiday dolls were quite impressive, but I noticed that they looked deceptively similar to fashions worn by the characters in the Bratz Holiday collection released during Fall 2008....I suspect that people will now be purchasing those Moxie Girlz Holiday dolls at K-Mart because of what I just wrote. Bah, humbug.

If somewhere along the way you lose interest in the Moxie Girlz (okay, here it comes, this is the part where you go to your local Toys R Us store and purchase more Moxie Girlz merchandise), it will take a moment of thought to realize that, yes, you really did purchase the dolls because you were outraged and offended over what I wrote about them on my Bratz Heaven Blog. Bitch at me in all your hostile glory, point your finger at me (preferably the middle one), but all that would be a reckless waste of your time, no matter how much money you spent purchasing any dolls and/or playsets with the Moxie Girlz brand on them.

Of course, if you would like to bitch at me about purchasing the Moxie Girlz dolls because you were outraged and offended over what I wrote about them on my Bratz Heaven Blog, E-Mail me. I recommend you send me your bitching and whining through Federal Express, because it wouldn't all fit in an E-Mail.

Maybe I should start writing blog entries about the LIV dolls instead....nah, LIV is beating the hell out of Moxie Girlz. Ben Varadi and Spin Master have my work cut out for me.