These Girlz Got Moxie: I Found The Moxie Girlz At Target!

Photos:

The following photos were captured at the new Target store at Airport Centre Shopping Plaza, located in Allentown, Pennsylvania. I apologize for the very poor quality of the photos — they were all captured on my cell phone's digital camera:

Moxie Girlz Basic Dolls Avery and Sophina:
http://cannellefraiche.bratzheaven.com/photos/target-moxiegirlz01.jpg

Moxie Girlz Best Friends Doll Pack Avery and Sophina:
http://cannellefraiche.bratzheaven.com/photos/target-moxiegirlz02.jpg

Moxie Girlz Magic Hair:
http://cannellefraiche.bratzheaven.com/photos/target-moxiegirlz03.jpg

Related entries:
Get Your Moxie On! Introducing....Moxie Girlz (06.15.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=32

Moxie Schmoxie: Moxie Girlz Revealed.... (06.18.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=33

Moxie Girlz: What, Barbie Worry? (07.2.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=39

Moxie Girlz: How Many Licks Does It Take....? (07.16.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=42

Robyn Barnette: "I Will Not Do A Moxie Girlz Fan Website" (08.4.2009):
http://cannellefraiche.bratzheaven.com/b2evolution/blog1.php?p=45

Hold up, wait a minute: I found the Moxie Girlz in stock....at TARGET?

Target? TARGET????? TARGET?!?!?!!!

Is this some kind of sick joke? I found the Moxie Girlz in stock at TARGET? Really? What the frickin' hell? Didn't I declare that I would boycott shopping at Target — this after Target disasterously screwed up with Bratz Passion 4 Fashion Spring 2009 Sabina and Dresden, promising to sell this collection at all 1,600+ stores in the entire chain before it pulled the collection after MGA Entertainment went into receivership in late April? Even a spokesperson from Target Corporation confirmed this information to me, and I was appalled and infuriated that Target would make this decision. After all the nasty activities Target had done to Bratz in 2009, canceling Bratz Passion 4 Fashion Spring 2009 Sabina and Dresden from its stores was the icing on the cake (the collection was eventually sold at some Wal-Mart stores, after Wal-Mart picked up the shipments Target sent back to its distribution center).

So what happened? Why, then, did I decide to visit a new Target store that opened at the brand new Airport Centre Shopping Plaza in Allentown, Pennsylvania? Was I high on crystal meth? Did I grow a marijuana harvest at nearby Lehigh Valley Interational Airport and smoke a few blunts? What made me decide to visit Target after it pulled Bratz Passion 4 Fashion Spring 2009 Sabina and Dresden?

Well, I had read that everyone had been having a lot of success finding Moxie Girlz merchandise in stock at Toys R Us. It should follow, therefore, that I would have the same success finding Moxie Girlz merchandise in stock at Toys R Us, too, right?

Oops.

I visited several Toys R Us stores in my area. Guess how many Moxie Girlz items I found? ZERO.

Understanding that Toys R Us was probably not the best place to visit in order to find any Moxie Girlz merchandise, I made this ridiculous prediction that I would find the Moxie Girlz in stock at Target. I wanted to find the Moxie Girlz in stock at a retailer that was different than the one everyone else was finding the Moxie Girlz at. I wanted to find the Moxie Girlz in stock at the most unlikeliest of retailers. And, I wanted to find the Moxie Girlz in stock at the retailer where information about the Moxie Girlz first surfaced.

Prediction vindicated.

Of course, that does not mean I will boycott shopping at Toys R Us from this day forward because I did not find the Moxie Girlz there. Still, for me to have found the Moxie Girlz at Target says a lot.

I went to visit that new Target store at Airport Centre Shopping Plaza, and I made my way toward what is known as the Moxie Girlz aisle. When I arrived, I could not believe the staggering amount of Moxie Girlz merchandise that was in stock at this store! I saw all the new Moxie Girlz products and collections in stock: Moxie Girlz Art-titude, Moxie Girlz Jammaz, Moxie Girlz Best Friends, Moxie Girlz Magic Hair, Moxie Girlz Basic, Moxie Girlz Masquerade....it was Moxie Girlz Paradise!

The amount of Moxie Girlz products and collections that I saw in stock at this new Target store was not so much proof that my prediction was correct — it was proof that Target finally realized its mistakes abusing Bratz in the manner that it did and pissing off a lot of Bratz fans because of it. I am really pleased that Target is devoting its full support for this brand new fashion doll line, and I now can recommend Target to anyone interested in purchasing any merchandise with the Moxie Girlz brand on it.

As I stared at the massive amount of Moxie Girlz merchandise in front of me, I thought to myself, "....Why couldn't Target demonstrate this same support for Bratz? What took Target so long to finally understand that treating any toy line created by MGA Entertainment so unfairly and so horridly in the midst of the litigation was bad for business? It's about time Target did it right with the Moxie Girlz."

When I had first heard of the Moxie Girlz, I was upset that it was replacing Bratz and MGA Entertainment was unable to manufacture what I felt was a fashion doll line that would make any type of transition from Bratz to Moxie Girlz seamless. It is apparent that I have been too confined in the Bratz universe to make any transition to any other fashion doll lines, because Bratz is the only fashion doll line that I have ever really and truly identified with. Although I have chosen not to support the Moxie Girlz, that does not mean in any way that I dislike this brand new fashion doll line or want it to fail in any way. In fact, Moxie Girlz does not represent as much of a brand new fashion doll line, as it really represents a brand new beginning for MGA Entertainment and a brand new beginning for doll collectors everywhere.

There is plenty of excitement and enthusiasm for the Moxie Girlz, and I am happy to see that a whole new generation of doll fans have come together to embrace this brand new fashion doll line. After everything that has transpired between MGA Entertainment and Mattel over the rights to the Bratz franchise, the fashion doll market is in desparate need of a fresh start. The many wonderful people at MGA Entertainment responsible for the development and manufacturing of the Moxie Girlz represent an organization that fans are counting on in order for this fashion doll line to thrive and succeed in the coming years.

Meanwhile, I will continue to support Yasmin, Cloe, Sasha, and Jade long after the Bratz franchise arrives at the end of its tenure and establishes its legacy in the toy industry. However, I am at peace with myself knowing that the only girls with a passion for fashion are saying their final farewell to their fans and preparing to go off on many exciting adventures in their lives. I never imagined that purchasing my first two Bratz dolls from that Wal-Mart store in Bethlehem, Pennsylvania on July 26, 2004 would change my life as dramatically as it has. Now the question is....what's the final Bratz doll that I'll be purchasing, and where?